Work With Jerry: Gatlinburg Photography & Social Media Packages

Work With Jerry: Authentic Gatlinburg Photography & Social Media That Actually Brings In Guests

If you run a hotel, cabin rental company, restaurant, wedding venue, or attraction in Gatlinburg, you already know the problem with most marketing agencies: they never set foot on the Parkway. They recycle the same stock photos, write stiff brochure copy that sounds like a robot, and have no idea what is actually happening in town this week.

I take a different approach. My name is Jerry Work, founder of Work Media and the photographer behind Gatlinburg in Focus. Every month, I spend five days on the ground in Gatlinburg with my cameras, walking the streets, shooting the properties I represent, following local events, and capturing real moments as the seasons change.

That is how I manage ongoing photography and weekday social media for iconic local properties like The Historic Gatlinburg Inn and The Edgewater Hotel. Now I have opened up a limited number of spots during my monthly Gatlinburg trips for other local businesses that want fresh, authentic visuals and consistent visibility without hiring a full-time staff member.

Why My Monthly Gatlinburg Schedule Works Better for Local Businesses

Because I am already in town every month for my core hospitality clients, you do not have to pay travel fees to bring in a commercial photographer, and you do not get stuck with one photo shoot that goes stale after six months.

Instead, we build a simple, repeatable system:

  1. I shoot fresh content during my monthly 5-day Gatlinburg window (your property, your team, your food or rooms, plus current seasonal scenes around town).
  2. You get a growing library of real, high-resolution photos and short vertical videos that look like Gatlinburg right now, not five years ago.
  3. If you choose a full-service plan, my team and I turn those photos into weekday posts across Facebook, Instagram, LinkedIn, Google Business Profile, and your website blog.

Ways We Can Work Together

1. Monthly “Content Bank + Social Media” Retainer (Done-For-You)

Our flagship package, modeled directly on what works for our hotel clients.

  • On-location photo and short-video capture during my monthly Gatlinburg visits
  • Full access to my Gatlinburg in Focus seasonal photo archive for destination and event tie-in posts
  • Consistent weekday posts written in a natural, conversational voice (never robotic agency jargon)
  • Publishing and management across Facebook, Instagram, Google Business Profile, and LinkedIn
  • Optional monthly WordPress blog updates and local SEO support

Best for: Hotels, resorts, cabin management companies, Parkway attractions, distilleries, and restaurants that want their social media and Google Business presence handled start to finish.

2. Quarterly or Monthly “Photo Bank” Shoots (Media Only)

Have someone in-house who posts to social media, but they are constantly running out of good photos?

  • A dedicated 2-hour on-location shoot during my monthly Gatlinburg trip (monthly or once per quarter)
  • Exterior, interior, detail, staff, product, and seasonal atmosphere shots
  • Professional editing in Lightroom with fast turnaround
  • Full commercial usage rights for your website, ads, print materials, and social channels

Best for: Businesses with an internal marketing person who just needs a steady supply of professional, current photos every season.

3. Cabin & Hospitality Showcase Shoots + Destination Licensing

  • Architectural, interior, view, and drone photography (where permitted) scheduled during my monthly 5-day window in town
  • Bundled with licensed seasonal Gatlinburg and Smoky Mountain photos from my archive so your listing or website sells both the property and the destination

Important Note About Scheduling

Because I am in Gatlinburg once a month for a dedicated five-day working trip, I do not book last-minute tourist family portraits or one-off weekend event gigs. My schedule is built specifically for local businesses, property owners, and hospitality brands that want dependable, high-impact commercial photography and ongoing marketing.

Let’s Talk Before My Next Trip to Town

Want to get on the schedule for my next five-day Gatlinburg shoot, or see how a monthly photo and social media package would work for your business?

Send me a message at our contact page (or visit workmedia.net) and tell me a little about your business. I will get right back to you with availability for my next trip to the Smokies.